This is one of my biggest successes at IT Cosmetics, a TVC for their #1 SKU, CC+ Cream. This project started out completely different, with a big emphasis on testimonials and empathy. We realized that it just wasn't resonating as we had hoped, so we scrapped the entire idea and were left with a bunch of footage, unsure how to use it. I single-handedly dug through and pulled together this efficacy-focused storyline, and it ended up being a massive success for the brand. It increased our brand awareness in Europe, gaining 4 market share points in just one month! This ad continues to run in households in the EU.

This social ad I created for IT Cosmetics and I wore all of the hats. I storyboarded, art directed, edited, added motion graphics, and even packaged up an easy-to-use editable file for the global markets to be able to localize.

Created 4 ads for TikTok. Was provided UGC footage, brand guidelines, and a couple of loose concepts, but story, animation, design, and editing was up to my discretion. This was a fun project!

Showcased United new non-stop flights to Portugal, The Canary Islands, and The Azores Islands. They provided a script and some footage, and I animated & edited together a story to match. Some videos were intended to feel more native to the platform than others, but all were eye-catching and thumb stopping!

Oddbox is a subscription service similar to Misfit Market and Imperfect Foods. They re-sell "less than ideal" produce, which helps reduce food waste! They provided product imagery and a script, and I came up with creative ideas to help tell the story. The first video was basically a "free for all" and I really tried to emphasize the quirkiness of the brand by making the vegetables into little characters.

Tresemme wanted to highlight their salon quality at home using a combination of motion graphics and influencer footage. They provided footage & a script, and I edited together the key moments to create the engaging ads.

Using existing footage and product imagery, was tasked to create a series of instagram ads, promoting Gilette's new razor and encouraging users to sign up. Was given copy/general messaging, but design and animation was completely up to me.

A fashion brand out of NYC. Was given 4 concepts and footage, and tasked with animating and editing eye-catching TikTok ads.

I was provided footage & a script. I then edited together an empowering 30-second ad showcasing Kate Somerville's ExfoliKate Body Scrub. I then created a 15-second and 6-second version (not pictured here, but happy to show :)! )